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DESIGN PROCESS
"Designing spaces that touch the heart, inspire the soul, and elevate the mind."
Kerena Berry
Design with depth, crafted for life.
At Berry Theory, every detail is curated with meaning — shaping interiors that feel timeless, personal, and effortlessly lived-in. We design with your story in mind, creating spaces that nurture, inspire, and endure.
PHASES
Every project is unique — and so, sometimes, is the path. We tailor each phase to suit your vision, pace, and priorities. But to guide you through what to expect, here is a look at our core phase steps.
DISCOVERY & ALIGNMENT
We begin with a deep dive into your lifestyle, aspirations, and spatial needs. This is where trust is built, budgets are shaped, and we connect with your architect or builder to align on vision, timelines, and shared intent.
CONCEPT & CURATION
Here’s where the sparks begin. We explore layout refinements, materiality, and finishes—building moodboards, sketch visuals, and curated palettes that speak to the heart of your space and story.
DESIGN DOCUMENTATION
With the creative direction refined, we document every detail—from technical drawings and joinery packs to lighting plans and fixture schedules. We also initiate quotes and consult with trusted vendors and makers.
SITE & SELECTIONS
This phase brings our planning to life. We conduct site visits, work closely with trades, and finalise all selections. The creative and practical begin to dance, transforming ideas into action with precision and care.
INSTALLATION & STYLING
The magic moment. Furniture, lighting, artwork, and finishes arrive, each layer styled with intent. We handle every detail, creating cohesion, warmth, and character—ready for you to walk in and feel at home.
SETTLE & SUPPORT
After handover, we remain part of your home’s evolution. Whether it’s a final flourish, guidance on product care, or simply being a call away—we’re here, supporting the longevity and joy of your space.
Why Us – Design Roots, Grown with Purpose
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Over 20 Years of Cross-Disciplinary Experience
From interiors and product development to branding and art direction, we bring a holistic understanding of design to every project.
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Client-Centered, Always
We take the time to understand you — your lifestyle, your business, your aspirations — and design with that insight front and centre.
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Creative Calm Meets Strategic Thinking
Our process is grounded, thoughtful, and collaborative — designed to feel inspiring but never overwhelming.
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Detail-Oriented With a Big-Picture View
We zoom in on the tiny details that make a space feel special, while never losing sight of the overall vision.
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Flexible, Fluid, and Forward-Thinking
No matter the budget or brief, we adapt and evolve to meet the needs of each unique project with fresh ideas and smart solutions.
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Genuine Connections with Clients
We build relationships based on trust, honesty, and a touch of familiarity — the kind that makes collaborating easy and enjoyable.
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Passion and Purpose in Every Project
We’re genuinely excited by what we do, and that energy flows into every design decision we make.
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No destination too far, no brief too creative — we’re here for it.
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We listen first, then design with purpose and personality.
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Collaboration is key — your vision, our expertise.
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We partner with trusted trades — we’ve got your back from start to finish.
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Creative calm, not chaos — we make the process feel easy and inspired.
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Big ideas, thoughtful details — every choice is intentional.
